Phil Thacker4 minThe Role of ESPs Are Changing: Here’s WhyOnce upon a time, email marketing platforms (also known as email service providers, or ESPs) were the core platform in any digital...
Zsuzsa Kecsmar3 minHow Amazon Moments Raises the Bar Globally for Rewards ProgramsAmazon Moments will have a significant impact on how we all view customer retention. It will help small companies offer loyalty campaigns,
Leigh de Klerk6 min5 Ways To Drive Success On Black FridayHere are five key considerations you can’t afford to ignore when it comes to your Black Friday email strategy.
Zsuzsa Kecsmar3 minHow to Build Loyalty in FashionWhen starting or revamping a fashion loyalty program, first consider how you want your customers to see the program?
Alison Lindland5 minTastemakers and Trends: Alison Lindland from Movable InkIn our Tastemakers and Trends series, we chat with seasoned professionals about the most current best practices and the biggest challenges
Ross Hamer3 minShareDeep Links: The Small Thing That Can Make A Big DifferenceA deep link can take a user from a push notification or an in-app message to a particular page within an app.
