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Shaw/Scott Blog


Understanding and Using Customer Behaviour To Drive Loyalty
Marketing today is hardly as it was 20, 10, or even 5 years ago, but one major rule that has always remained constant is: know your...
Leigh de Klerk
1 min read


Mobile Messaging: From Business Monologue to Customer Dialogue
Kari-Anne Jakobsen, Global Marketing Manager, with our partner LINK Mobility Group, shares her organization's insight on the SMS channel.
Kari-Anne Jakobsen, Link Mobility
4 min read


Partner Spotlight – Exponea
A true partnership does not happen often, and that’s why we’re proud to spotlight Exponea as one of our preferred partners.
Emily Bushel
2 min read


Partner Spotlight – Redpoint Global
A true partnership does not happen often, and that’s why we’re proud to spotlight Redpoint Global as one of our preferred partners.
Emily Bushel
1 min read


Partner Spotlight – Selligent Marketing Cloud
We have deep expertise and trusted partnerships with some of today’s most innovative technology companies. Shaw/Scott is proud to feature...
Emily Bushel
1 min read


The Role of ESPs Are Changing: Here’s Why
Once upon a time, email marketing platforms (also known as email service providers, or ESPs) were the core platform in any digital...
Phil Thacker
4 min read
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