AI can create content at scale, but not everything deserves scaling. Discover why the secret to successful AI adoption isn't actually about the technology at all and why the organisations winning with AI are focusing on the fundamentals first.

AI is exploding with massive investments in data centers; fueling a hype cycle at its thrilling peak. Public buzz hit frenzy levels in 2025, and OpenAI's ad push in ChatGPT signals a goldmine new channel for marketers. Here's why it's huge, and how to jump in.