Shaw/Scott Blog

Leigh de Klerk

6 min read

5 Ways To Drive Success On Black Friday

Here are five key considerations you can’t afford to ignore when it comes to your Black Friday email strategy.

Zsuzsa Kecsmar

3 min read

How to Build Loyalty in Fashion

When starting or revamping a fashion loyalty program, first consider how you want your customers to see the program?

Alison Lindland

5 min read

Tastemakers and Trends: Alison Lindland from Movable Ink

In our Tastemakers and Trends series, we chat with seasoned professionals about the most current best practices and the biggest challenges

Ross Hamer

3 min read

ShareDeep Links: The Small Thing That Can Make A Big Difference

A deep link can take a user from a push notification or an in-app message to a particular page within an app.

Emily Bushel

3 min read

A Note to Our Clients: How the EU General Data Protection Regulation May Affect You

If you have email subscribers in the EU, you'll want to read up on the new General Data Protection Regulation (coming May 25th).