AI can create content at scale, but not everything deserves scaling. Discover why the secret to successful AI adoption isn't actually about the technology at all and why the organisations winning with AI are focusing on the fundamentals first.

While a CRM transformation roadmap often promises rapid modernisation and exciting martech capabilities, the reality on the ground is frequently defined by overstretched delivery teams struggling with operational friction. True success requires organisations to look past polished roadmaps and address the hidden strain of broken workflows, unclear governance, and conflicting priorities between day-to-day delivery and long-term strategy.

This short article examines how to decide on whether you should use a packaged or composable CDP approach when you have both databricks and Braze.

Learn the Top 5 uses of Context Variables in Braze

A comprehensive evaluation service combining consulting and a suite of tools to assist brands in selecting a new digital marketing platform.

You may have seen a lot of news recently about how cryptocurrency poses an ecological threat to the planet. The carbon emissions created...

Many restaurants were hard hit during the pandemic and have raced to establish a digital infrastructure...

Understand loyalty! Shaw/Scott's experts discuss customer behavior, data, and strategies from top brands in this insightful webinar.

Kari-Anne Jakobsen, Global Marketing Manager, with our partner LINK Mobility Group, shares her organization's insight on the SMS channel.