While a CRM transformation roadmap often promises rapid modernisation and exciting martech capabilities, the reality on the ground is frequently defined by overstretched delivery teams struggling with operational friction. True success requires organisations to look past polished roadmaps and address the hidden strain of broken workflows, unclear governance, and conflicting priorities between day-to-day delivery and long-term strategy.

Many organizations spend millions modernizing their technology, only to discover they’ve just recreated the exact same operational mess inside a newer, prettier interface. Before you sign off on your next major CRM transformation, read Shaw/Scott Digital Strategist Zoe Davies latest article to discover why CRM projects inherit complexity, and how to actually fix it.

This short article examines how to decide on whether you should use a packaged or composable CDP approach when you have both databricks and Braze.