With great flexibility comes great complexity…
Part of the responsibility (and sometimes the challenge) of being a digital marketing consultancy is working with clients to face some hard truths. One such example is Salesforce Marketing Cloud—it is truly a fantastic platform that offers something for most businesses regardless of vertical or size.
In our collective experience, we believe Salesforce Marketing Cloud offers:
/ Reliability at scale
/ Versatile data structure allows for great flexibility in implementing existing data models or creating new ones
/ Journeys are powerful and relatively easy to implement
/ Unparalleled ability to export granular data
/ Versatile content tools allow for ease of creation of highly dynamic emails
/ Broad partner network that provides multiple plugins to external channels and provides point solutions within the core platform
/ Commitment to ongoing innovation
The bottom-line is it’s an incredibly flexible platform with almost endless possibilities.
However, this very flexibility is also the reason it’s not always the easiest platform to work with, especially if you don’t have the needed technical expertise and strategic insights to bring your digital marketing plans to life. To find success with Salesforce Marketing Cloud, you need to invest both in your internal team and bring on a partner who knows the platform inside and out so they can be set up for success from day one onward.
So, if you’re thinking about moving to Salesforce or already using it and struggling to achieve your objectives—please reach out to us. We’re confident we can help get you moving in the right direction.
To learn more about our experience with Salesforce Marketing Cloud and how we can help accelerate success, chat with one of our experts.