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Our Services

Technical Consulting 

At Shaw/Scott, technical consulting is one of our core service areas and we love to help businesses, from start-ups to large enterprises, identify and address their digital marketing challenges.

Our expert services are designed to help customers evolve on their chosen platform and achieve success faster, using our strategies, processes, and above all, expertise. The team are highly skilled in both technical and marketing capabilities, enabling us to convey complex, technical messages in simple terms.


Technical Consulting Services Include:

  • Customer Journey Mapping and Technical Alignment

  • Data Integrations

  • Marketing Automation Orchestration

    • Welcome/Nurture

    • Abandon/Browse

    • Winback/Reactivation

    • Post Purchase

    • Loyalty/Advocacy

    • Service/Customer Care

  • Multivariate and Channel Testing

  • 1st Party Data Optimisation

  • Training and Enablement

Marketing Operations and Data Services Include:

  • Data Quality / Architecture Assessment

  • 1st Party Data Assessment

  • Data and Operational Governance

  • CRM Team Consultancy

  • Multi-Channel Audit

Technical Consulting
Strategy & Analytics Services

Shaw/Scott’s experienced team of strategic experts are committed to helping businesses form stronger connections between their brand and their customers.

We help marketers understand and execute industry-leading CRM strategies, and design road maps that aim to deliver excellent experiences across all digital touch points.

During such a disruptive time, brands are having to work extra hard to offer on-demand digital experiences that attract and retain great quality customers. Our team have created service engagements to help quickly realise success across the main marketing goals within the industry.

Strategy Services Include:

  • CRM Journey Audit / Marketing Maturity Assessment

  • Strategic Planning and Roadmap Development

  • Loyalty and VIP Planning

  • Acqusition Audit and Strategy

  • Re-targeting Strategies

  • Audience Segmentation and Personalisation

  • Customer Winback and Retention

  • Industry Insights and Trends

Analytics Services Include:

  • Audience Insights/Targeting

  • Intelligence Visualisation and Dashboarding

  • Experience Analysis and Optimisation

  • Email Content Scoring

  • Channel Performance

Strategy and Analytics
Platform Evaluation & Migration Services

At Shaw/Scott, we assist our clients in both vendor evaluations and platform migrations based on the decades of experience our team has in the martech industry. We specialise in both marketing automation platforms, which allow companies to reach their customers across multiple channels as well as customer data platforms, which integrate and unify data and present it in a way that allows it to be easily manipulated by marketers.

 Services Include:

  • New Platform Onboarding

  • Solution Architecture and Design

  • Platform Migration Assessment

  • Vendor Selection Support

Platrform Migration
Campaign Services & Quality Assurance

Shaw/Scott has many years’ experience in Campaign Services and we can act as an extension of your team. We are happy to support your campaigns in a variety of ways, be that focusing on operational deployment and quality assurance or covering for holiday and sickness, so that you can focus on strategically growing your business.

Our team of campaign specialists will efficiently set up and launch your cross-channel communications, using our tried and tested methodologies. Shaw/Scott is well known for diligence and we can manage the end-to-end processes meticulously, whilst giving you the peace of mind that quality is guaranteed.

 Services Include:

  • Template Design

  • Quality Assurance

  • Testing Strategies

  • Campaign Set-up

  • Deliverability Health Assessment

  • Campaign Process Review

Campaign Serevices
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